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Course Information

Marketing for Managers (MARK 3311)

Term: 2019-2020 Academic Year Summer I

Faculty

Derek AllenShow MyInfo popup for Derek Allen
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Cynthia Lewis Lemelle-HesterShow MyInfo popup for Cynthia Lewis Lemelle-Hester
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Javan ReedShow MyInfo popup for Javan Reed
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Description

This course provides effective marketing tools in a global economy, marketing structures, sales, pricing, image, promotion, flow of goods and services, and means of production and consumption. It also provides procedures to marketing product and service simultaneously.