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Course Information

Marketing Management (MANA 4312)

Term: 2005-2006 Spring

Faculty

There is not currently a faculty member for this course

Schedule

Thu, 6:00 PM - 10:00 PM (1/12/2006 - 5/11/2006) Location: S

Description

An introduction to the concepts of effective marketing in a global economy, marketing structures, sales, pricing, image, promotion, flow of goods and services from production consumption and the integration of product and service for the successful business.